Amazon to Acquire Zappos.com for $847 Million – Bits Blog – NYTimes.com

by Ian Rosenwach on 7.22.2009

Amazon to Acquire Zappos.com for $847 Million – Bits Blog – NYTimes.com: Big news in the e-commerce world.  Zappos was always great at humanizing their brand and being very customer-focused.  That philisophy is in sync with some of Amazon’s core beliefs, and I don’t doubt it played a major role in the acquisition.  That, plus the significant market share Zappos has in a rapidly growing sector of e-commerce.

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