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Ian Rosenwach

The Impact of Apple TV Universal Search on Content Apps

by Ian Rosenwach 9.16.2015

Summary: If universal search for Apple TV is widely adopted there are implications for viewer behavior as well as media companies and their Apple TV content apps. They may no longer play the role of gatekeeper, and instead need to focus on the user experience and structuring data to appear high in Apple TV search results. There […]

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Curation, Algorithms, and Having a Point of View

by Ian Rosenwach 6.26.2015

With the emergence of Apple Beats 1 Radio, Apple News, Facebook Instant Articles, Twitter’s Lightning, and Instagram’s new Explore feature, content and curation are all the rage in big tech. Ben Thompson sums it up nicely on Stratechery in a post entitled Curations And Algorithms – It’s possible that algorithms will one day be superior to humans […]

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Apple News Format and the Custom News Feed

by Ian Rosenwach 6.8.2015

RSS will always hold special place in my heart. The first two web products I built were RSSColumns; an RSS feed aggregator with 1-click RSS subscriptions for your Google Reader or My Yahoo! pages, and a mobile RSS feed aggregator and syndicator called WordTube. (Warning: the sites do not meet modern design standards.) Today Apple announced Apple News Format, a […]

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2014 Predictions Revisited

by Ian Rosenwach 12.24.2014

It’s prediction season! 2015 predictions coming soon, but first I’ll revisit my 2014 predictions and see how I did. Here are my 2014 predictions and my self-assigned grade for each. 1 – A Big Year for Female Leaders I predicted that a female would be named CEO of a large company and generally women would rise […]

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Technology + Fashion = Social Utility

by Ian Rosenwach 10.9.2014

We’re only in the beginning of the convergence of fashion and technology. What will the future look like? (My) Definitions Fashion is how we express ourselves to the outside world. Technology is using tools to improve the quality of life. Technology becomes a utility when paired with fashion. Since many of the utilities in our […]

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Only Apple

by Ian Rosenwach 9.11.2014

Now I know what “Only Apple” means. After reading more about the Apple Watch late last night 1, it became clear to me that only Apple could launch the products services they can at the scale they can. Below are some of the elements that, when combined, make Apple the only Company that can accomplish what they […]

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How to Save Mankind

by Ian Rosenwach 8.28.2014

“press 1 for billing.” “press 2 for technical help.” “press 3 for sales.” “press 6 to speak to an operator.” Stop the madness. Someone, please, make a touchscreen, smartphone-focused customer service app. It would look like this – You get the idea. Why do people have to wait to hear what option each # on the […]

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E-Commerce and the Internet of Things

by Ian Rosenwach 8.3.2014

On Friday ReadWriteWeb offered up the below quote from eBay’s VP of innovation – Steve Yankovich, eBay’s VP of innovation and new ventures, sees the future of mobile commerce as various shopping interfaces that will be woven effortlessly throughout daily life—shoppable screens at the airport, at a bar table, at a mall. He heads up the company’s Zero Effort Commerce initiative, […]

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Apple/Beats – 2 premium brands are better than 1

by Ian Rosenwach 5.12.2014

Apple faced a problem – how could they reach new customers without tarnishing the Apple brand, which commands a huge premium that has driven Apple’s growth? Answer #1: Launch a cheaper, more colorful iPhone! Call it the iPhone 5c. Give people different color cases to let them express themselves and personalize Apple devices more than ever […]

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Twitter is Dead. Long Live Twitter.

by Ian Rosenwach 5.6.2014

Twitter has had a lot of explaining to do of late. They need to onboard and activate new users while keeping existing users happy. They have to help Wall Street and the media understand Twitter’s business. Last but not least, they have to ensure advertisers see the value in Twitter as an ad platform. How is […]

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