From the category archives:

advertising

What Facebook Video Ads learned from Video on Instagram

by Ian Rosenwach 12.18.2013

Remember Video on Instagram? It was announced 6 months ago with much fanfare as a new way for users to share stories. Instagram was owned by Facebook at that point, and still is. As Facebook was conceiving video ads it’s natural they’d look to Instagram for some insight and data. Instagram may not be earning revenue with […]

Read on →

Twitter’s IPO and revenue from mobile advertising

by Ian Rosenwach 9.17.2013

It’s a go! Since Twitter announced their IPO, one of the main topics of discussion has been how well positioned they are to generate substantial revenue from mobile advertising. The relative weakness of Facebook’s mobile ad strategy caused grief for the company and their investors during their IPO and the following months. So, it’s no […]

Read on →

The Wall Street Journal Subscription Puzzle

by Ian Rosenwach 6.27.2012

I tried to cancel my Wall Street Journal print subscription today, but couldn’t bring myself to it. From what I could find the only way to cancel was the call their toll-free # or mail, so I called. I was informed by a very nice customer service representative that I would have no cost savings […]

Read on →

Unleashing Creativity: A Technique for Producing Ideas

by Ian Rosenwach 2.21.2011

Today I read a small, interesting book called a Technique for Producing Ideas.  It was recommended to me by one of my Columbia Professors.  The book was written in 1965 by James Webb Young, an Advertising man.  You get the sense this book was written during the “Mad Men” times.  Advertising was an art.  A […]

Read on →

Changing CPC payouts on ad networks based on traffic “quality”

by Ian Rosenwach 9.13.2009

eBay and Yahoo have both recently changed how they pay the Publishers in their ad networks.  The eBay Partner Network was a CPA-based affiliate network, up to this point.  Their communications both talk about payout being based on the “quality” of the publishers traffic.  Quality as determined by their algorithms.  TechCrunch writes up the Yahoo […]

Read on →

Widget companies, virtual goods, and advertising

by Ian Rosenwach 8.4.2009

“Think of us like an e-commerce business,” says Keith Rabois, Slide’s vice president of strategy and business development. Internet Start-Ups Diversify Their Business Models – WSJ.com Keith Rabois of Slide means e-commerce in terms of virtual goods. This may make sense internationally, especially Asia, but is a pretty big bet on an uncertain market in […]

Read on →

10 Years is a Lifetime in Search

by Ian Rosenwach 7.29.2009

The Yahoo-Microsoft deal is finally sealed.  The first part that jumped out at me is the 10 year agreement. 10 years is a LIFETIME in search.  The market is going to change, and this partnership does not guarantee a long-term, formidable Google competitor. If Yahoo and MSFT don’t enhance their core product to improve the […]

Read on →

Another reason why Amazon won’t commission on sales from shortened URL’s

by Ian Rosenwach 7.24.2009

There’s a post on Search Engine Journal about a new Amazon policy of not paying out commission to Amazon Associates who drive a referral (sale) using a “shortened” URL. The post focuses a lot on implications to social media marketing, but it may be about something different – PageRank and natural search. Amazon leverages it’s […]

Read on →

Inside AdWords: Conversion Optimizer is now available to more campaigns

by Ian Rosenwach 7.22.2009

Inside AdWords: Conversion Optimizer is now available to more campaigns: Speaking about the need to own the entire consumer journey- Conversion Optimizer is an attempt by Google to integrate with advertisers to gain conversion data.  It also helps advertisers more efficiently spend their advertising dollars by automatically adjusting their CPC bids based on conversion history. […]

Read on →

Attribution in Affiliate Marketing

by Ian Rosenwach 7.21.2009

Affiliate Window Blog » Affiliate Multi-attribution Model Discussed: This is a blog post from a UK affiliate network about attribution and the “last click wins” model of affiliate marketing.  This means that the site that the consumer last clicked through before completing an action (usually a purchase) gets 100% of the advertiser commission.  Attribution refers […]

Read on →