From the category archives:

apple

Apple on the defensive?

by Ian Rosenwach 1.20.2014

Instead of the round-the-block lines that have greeted Apple product introductions in China and other countries in the past, only about a dozen customers showed up to buy iPhones at the opening of a store in Beijing – despite the presence of a special guest, the Apple chief executive, Timothy D. Cook. (NYT) I admire […]

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Facebook:BroadcastTV::Twitter:Cable.

by Ian Rosenwach 12.17.2013

Facebook and Twitter are public companies hungry for ad dollars. In order to capture a chunk of the $66.4 billion spent on TV ads, they will continue to editorialize their (our?) news feeds. They take different approaches to curating their feed. This plays a role in the types of content we consumer and share, and the attractiveness […]

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Have knowledge? Forget it.

by Ian Rosenwach 10.24.2013

Summary: The ability to free yourself from what you’ve been taught is a critical ingredient in creative success, in art as well as in business You’ve got to learn your instrument. Then, you practice, practice, practice. And then, when you finally get up there on the bandstand, forget all that and just wail. – Charlie Parker […]

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Apple continues to expand the customer base

by Ian Rosenwach 10.22.2013

Today Apple announced that they are giving away new software for free, selling their computers at a slightly lower price point, and launching the new iPad Air. Tim Cook’s vision for Apple becomes more clear with every product launch: Keep product quality high and deliver incremental new technologies (so far) Experiment with lower prices and […]

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The new iPhones and segmentation

by Ian Rosenwach 9.10.2013

Today Apple announced the iPhone 5S and 5C. What I’m going to hypothesize here is that these phones are made for different types of customers. The 5S is for the loyalists; people that will happily pay up for the latest phone. The 5C is different – the goal is to make the iPhone accessible to […]

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App discovery – when will app search evolve?

by Ian Rosenwach 8.16.2013

Ben Evans has a good post on the history of content discovery on the web and the implications for app discovery. I want to talk specifically about discovery through search, and why search isn’t as effective as it could be for app discovery. Inputting a keyword requires the user to have at a sense of […]

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Exposed file systems in the Post-PC OS. Is it worth it?

by Ian Rosenwach 2.25.2013

Jean-Louis Gassee has an interesting article in his Monday Note about the tradeoffs in exposing file systems in an operations system. This essentially means giving users access to view, edit, and delete individual files. We’ve all dealt with the notion of file extensions, file names, folders, having the ability to modify any of these from Windows. As we […]

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Lessons from Steve Jobs

by Ian Rosenwach 8.24.2011

Steve Jobs means a lot of things to a lot of people. I thought I’d write down a few themes which I think he personifies. There’s a lot to say and plenty of people saying it! Here’s my .02 – Inspiring Leadership Scales – Steve gives Apple a soul. I’ve visited the Apple campus and […]

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The Content Subscription Wars

by Ian Rosenwach 2.16.2011

This week both Apple and Google announced new Content Subscription Platforms for Publishers. Google calls their One Pass while Apple’s runs within the App Store. Google Checkout powers the payment component of One Pass. This will be an uphill fight for Google, for at least two big reasons: I don’t know exact numbers, but expect […]

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Subscribing to apps on the Apple TV

by Ian Rosenwach 1.15.2011

I’ve been using Netflix Instant lately, streamed through the Apple TV. This gets me thinking about the best model for streaming digital content to the TV. One path the market could take is using the same app-based ecosystem Apple has encouraged on their other platforms. What if there was an app store for Apple TV? […]

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