From the category archives:

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Twitter’s IPO and revenue from mobile advertising

by Ian Rosenwach 9.17.2013

It’s a go! Since Twitter announced their IPO, one of the main topics of discussion has been how well positioned they are to generate substantial revenue from mobile advertising. The relative weakness of Facebook’s mobile ad strategy caused grief for the company and their investors during their IPO and the following months. So, it’s no […]

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We are in the “portal days” of local discovery

by Ian Rosenwach 1.22.2013

On the web first there was Yahoo! – the portal to everything. It was a directory of websites. Users navigated from page to page to find what they were looking for. Once Google emerged and popularized search, the portal days were over. Google’s insight was that there was enough data captured in the form of […]

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Digital Pollution

by Ian Rosenwach 9.23.2012

“It is absolutely a race between our ability to create data and our ability to store and manage data,” Mr. Burton said. Our ability to create data is winning. The New York Times has a good article on data center energy consumption.  It turns out the “cloud” and the dozens of web services we all use […]

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The Wall Street Journal Subscription Puzzle

by Ian Rosenwach 6.27.2012

I tried to cancel my Wall Street Journal print subscription today, but couldn’t bring myself to it. From what I could find the only way to cancel was the call their toll-free # or mail, so I called. I was informed by a very nice customer service representative that I would have no cost savings […]

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What if Facebook was the Master Switch?

by Ian Rosenwach 3.21.2011

In this post I’ll combine concepts from two books I read recently – “The Facebook Effect” (review here) by David Kirkpatrick, and “The Master Switch” by Tim Wu. In “The Master Switch” (review here) Wu mentions Facebook three times, each in passing.  He doesn’t choose to go into how the FB phenomena will impact how […]

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The Content Subscription Wars

by Ian Rosenwach 2.16.2011

This week both Apple and Google announced new Content Subscription Platforms for Publishers.  Google calls their One Pass while Apple’s runs within the App Store.   Google Checkout powers the payment component of One Pass. This will be an uphill fight for Google, for at least two big reasons: I don’t know exact numbers, but expect […]

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Why Sharing Matters

by Ian Rosenwach 1.30.2011

I’ve been familiar with GetGlue for a while but haven’t been compelled to sign up.  For those of you that haven’t heard, GetGlue lets user check in to various activities, like watching a movie or sporting event. Today, I took the plunge. In this post I’ll tell you what compelled me to join GetGlue, and […]

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Thoughts on Apple TV

by Ian Rosenwach 12.23.2010

I’ve had my Apple TV for about a month and thought I’d post a few thoughts. Netflix – after seeing streaming Netflix on the Wii, I wanted to be able to do the same.  This was a big reason for going with the Apple TV.   It’s been great, but a problem is content breadth.  I’ve […]

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What to look for when the iPad launches

by Ian Rosenwach 3.28.2010

The iPad is coming on April 3rd and with that, thousands of journalists looking for an angle. Daniel Lyons has a gushing piece in Newsweek about the iPad.  According to Mr. Lyons, it’s another irresistible Apple product that will change the consumption of content and computing as we know it.  He was one of the […]

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RSS should be “unbundled”

by Ian Rosenwach 11.25.2009

Why, as a web Publisher, why can I not easily send an update to my RSS subscribers without publishing a new post? Let’s say I have 700 RSS subscribers, and this is the primary way that people read my content.  Would Publishers find it valuable to be able to send a direct message to these […]

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