From the category archives:

mobile

What Facebook Video Ads learned from Video on Instagram

by Ian Rosenwach 12.18.2013

Remember Video on Instagram? It was announced 6 months ago with much fanfare as a new way for users to share stories. Instagram was owned by Facebook at that point, and still is. As Facebook was conceiving video ads it’s natural they’d look to Instagram for some insight and data. Instagram may not be earning revenue with […]

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DressCast 2 is live in the App Store

by Ian Rosenwach 11.18.2013

The new version of DressCast for iPhone went live last week. DressCast is an iPhone app that gives customers outfit ideas based on the weather. What’s new app without a demo video? The design objectives (loosely defined) were – Be more aligned with iOS7 in terms of screen resolution, outfit resolution, icons, and flatter design […]

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Apple continues to expand the customer base

by Ian Rosenwach 10.22.2013

Today Apple announced that they are giving away new software for free, selling their computers at a slightly lower price point, and launching the new iPad Air. Tim Cook’s vision for Apple becomes more clear with every product launch: Keep product quality high and deliver incremental new technologies (so far) Experiment with lower prices and […]

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Map + Search Service

by Ian Rosenwach 10.18.2013

This is an idea for a map app that is focused on creating an optimized route for people that want to run multiple errands. The user could input search terms for things they want to get done, and the service finds the best route that accomplishes each of your goals. For example, you want to […]

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Twitter’s IPO and revenue from mobile advertising

by Ian Rosenwach 9.17.2013

It’s a go! Since Twitter announced their IPO, one of the main topics of discussion has been how well positioned they are to generate substantial revenue from mobile advertising. The relative weakness of Facebook’s mobile ad strategy caused grief for the company and their investors during their IPO and the following months. So, it’s no […]

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The new iPhones and segmentation

by Ian Rosenwach 9.10.2013

Today Apple announced the iPhone 5S and 5C. What I’m going to hypothesize here is that these phones are made for different types of customers.  The 5S is for the loyalists; people that will happily pay up for the latest phone.  The 5C is different – the goal is to make the iPhone accessible to […]

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App discovery – when will app search evolve?

by Ian Rosenwach 8.16.2013

Ben Evans has a good post on the history of content discovery on the web and the implications for app discovery.  I want to talk specifically about discovery through search, and why search isn’t as effective as it could be for app discovery. Inputting a keyword requires the user to have at a sense of […]

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We are in the “portal days” of local discovery

by Ian Rosenwach 1.22.2013

On the web first there was Yahoo! – the portal to everything. It was a directory of websites. Users navigated from page to page to find what they were looking for. Once Google emerged and popularized search, the portal days were over. Google’s insight was that there was enough data captured in the form of […]

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With mobile, everything’s different.

by Ian Rosenwach 6.10.2012

“On-the-go” is the new “sitting still”. As stated by Mary Meeker at AllThingsD – Mobile traffic now accounts for 10 percent of overall traffic and overall mobile revenue is surging, but companies built around desktop-web economics are scared by the fact that mobile ads are seen as far less valuable: five times less valuable than […]

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History Repeats Itself – Google is the Microsoft of Mobile Computing

by Ian Rosenwach 11.2.2009

History is repeating itself in the mobile marketplace. Some of the companies have changed, but the business strategies and even a few of the players are still the same. In looking back to how the PC market developed, Microsoft took an open approach. They licensed their OS to lots of hardware makers and said “you […]

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