Posts tagged as:

product management

HealthCare.gov and product leadership

by Ian Rosenwach 11.19.2013

By contrast, McKinsey noted, the federal marketplace’s design was marked by “evolving requirements” that shifted throughout the design phase, leaving scant time to test the system before its launch. The Washington Post had an informative article today about a presentation delivered by the consulting firm McKinsey & Co. to federal officials. This post is not […]

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Product marketing – how is it different?

by Ian Rosenwach 9.5.2013

If you type “what is product marketing” into Google, this is the Google-supplied definition (borrowed from Wikipedia)  – Product marketing deals with the first of the “7P”‘s of marketing, which are Product, Pricing, Place, and Promotion, Packaging, Positioning & People. In this post I’m going to try to explain my point of view on what […]

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Unleashing Creativity: A Technique for Producing Ideas

by Ian Rosenwach 2.21.2011

Today I read a small, interesting book called a Technique for Producing Ideas.  It was recommended to me by one of my Columbia Professors.  The book was written in 1965 by James Webb Young, an Advertising man.  You get the sense this book was written during the “Mad Men” times.  Advertising was an art.  A […]

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Product leadership and listening to customers

by Ian Rosenwach 5.17.2010

A recent article on TechCrunch about Digg and the role of “fanatical users” brings up the issue of customer responsiveness and product strategy.  Arrington thinks that Digg, and specifically Kevin Rose, are captives to their hardcore users and in doing so have sacrificed larger markets.  He compares Digg to Facebook, who he admires for sticking […]

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