by Ian Rosenwach
9.11.2014
Now I know what “Only Apple” means. After reading more about the Apple Watch late last night 1, it became clear to me that only Apple could launch the products services they can at the scale they can. Below are some of the elements that, when combined, make Apple the only Company that can accomplish what they […]
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by Ian Rosenwach
5.12.2014
Apple faced a problem – how could they reach new customers without tarnishing the Apple brand, which commands a huge premium that has driven Apple’s growth? Answer #1: Launch a cheaper, more colorful iPhone! Call it the iPhone 5c. Give people different color cases to let them express themselves and personalize Apple devices more than ever […]
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