From the category archives:

creativity

Twitter’s IPO and revenue from mobile advertising

by Ian Rosenwach 9.17.2013

It’s a go! Since Twitter announced their IPO, one of the main topics of discussion has been how well positioned they are to generate substantial revenue from mobile advertising. The relative weakness of Facebook’s mobile ad strategy caused grief for the company and their investors during their IPO and the following months. So, it’s no […]

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The new iPhones and segmentation

by Ian Rosenwach 9.10.2013

Today Apple announced the iPhone 5S and 5C. What I’m going to hypothesize here is that these phones are made for different types of customers.  The 5S is for the loyalists; people that will happily pay up for the latest phone.  The 5C is different – the goal is to make the iPhone accessible to […]

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Lessons from Steve Jobs

by Ian Rosenwach 8.24.2011

Steve Jobs means a lot of things to a lot of people.  I thought I’d write down a few themes which I think he personifies. There’s a lot to say and plenty of people saying it! Here’s my .02 – Inspiring Leadership Scales – Steve gives Apple a soul.  I’ve visited the Apple campus and […]

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Book Review: The Facebook Effect

by Ian Rosenwach 3.7.2011

This weekend while in Florida I read The Facebook Effect, by David Kirkpatrick. Overall it was a great read. I highly recommend it if you’re interested in what qualities are found in companies that get big fast.  Maybe even more so it’s a book about what makes great Technology and Internet Company leaders. This book […]

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Unleashing Creativity: A Technique for Producing Ideas

by Ian Rosenwach 2.21.2011

Today I read a small, interesting book called a Technique for Producing Ideas.  It was recommended to me by one of my Columbia Professors.  The book was written in 1965 by James Webb Young, an Advertising man.  You get the sense this book was written during the “Mad Men” times.  Advertising was an art.  A […]

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