From the category archives:


AT&T, Time Warner, and Digital Convergence

by Ian Rosenwach 10.25.2016

“The question is, are people really going to watch what we make on a computer screen or not,” said Bewkes. “I think an awful lot rides on whether that happens or not.” – Jeff Bewkes in 2000 at the time of the AOL/Time Warner merger (to Kara Swisher) AT&T is in the process of acquiring Time […]

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Apple/Beats – 2 premium brands are better than 1

by Ian Rosenwach 5.12.2014

Apple faced a problem – how could they reach new customers without tarnishing the Apple brand, which commands a huge premium that has driven Apple’s growth? Answer #1: Launch a cheaper, more colorful iPhone! Call it the iPhone 5c. Give people different color cases to let them express themselves and personalize Apple devices more than ever […]

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Akamai and Adobe – from technology companies to ad shops

by Ian Rosenwach 9.15.2009

Today’s announcement about Adobe’s acquisition of Analytics company Omniture for $1.8 billion was, for the most part, a surprise.  This deal actually reminds me of the Akamai acquisition last year of Behavioral Targeting company Acerno for $95 million. In both cases the more traditional software/technology companies are buying marketing data and analysis companies.   It’s a […]

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IBM acquisition of SPSS – catching up to the Web-based World

by Ian Rosenwach 7.28.2009

Yesterday IBM acuired SPSS for $1.2 billion.  SPSS is in the business of analyzing large amount of data and building models that look at the data in ways useful to a business.  IBM is smart to start providing tools and services to power the web-based world. Software like SPSS will become more valuable as we […]

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