From the category archives:

SEO

App discovery – when will app search evolve?

by Ian Rosenwach 8.16.2013

Ben Evans has a good post on the history of content discovery on the web and the implications for app discovery.  I want to talk specifically about discovery through search, and why search isn’t as effective as it could be for app discovery. Inputting a keyword requires the user to have at a sense of […]

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Another reason why Amazon won’t commission on sales from shortened URL’s

by Ian Rosenwach 7.24.2009

There’s a post on Search Engine Journal about a new Amazon policy of not paying out commission to Amazon Associates who drive a referral (sale) using a “shortened” URL. The post focuses a lot on implications to social media marketing, but it may be about something different – PageRank and natural search. Amazon leverages it’s […]

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