by Ian Rosenwach
8.28.2014
“press 1 for billing.” “press 2 for technical help.” “press 3 for sales.” “press 6 to speak to an operator.” Stop the madness. Someone, please, make a touchscreen, smartphone-focused customer service app. It would look like this – You get the idea. Why do people have to wait to hear what option each # on the […]
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by Ian Rosenwach
2.21.2011
Today I read a small, interesting book called a Technique for Producing Ideas. It was recommended to me by one of my Columbia Professors. The book was written in 1965 by James Webb Young, an Advertising man. You get the sense this book was written during the “Mad Men” times. Advertising was an art. A […]
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