Posts tagged as:

marketing

The new iPhones and segmentation

by Ian Rosenwach 9.10.2013

Today Apple announced the iPhone 5S and 5C. What I’m going to hypothesize here is that these phones are made for different types of customers.  The 5S is for the loyalists; people that will happily pay up for the latest phone.  The 5C is different – the goal is to make the iPhone accessible to […]

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Product marketing – how is it different?

by Ian Rosenwach 9.5.2013

If you type “what is product marketing” into Google, this is the Google-supplied definition (borrowed from Wikipedia)  – Product marketing deals with the first of the “7P”‘s of marketing, which are Product, Pricing, Place, and Promotion, Packaging, Positioning & People. In this post I’m going to try to explain my point of view on what […]

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Product leadership and listening to customers

by Ian Rosenwach 5.17.2010

A recent article on TechCrunch about Digg and the role of “fanatical users” brings up the issue of customer responsiveness and product strategy.  Arrington thinks that Digg, and specifically Kevin Rose, are captives to their hardcore users and in doing so have sacrificed larger markets.  He compares Digg to Facebook, who he admires for sticking […]

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