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the master switch

What if Facebook was the Master Switch?

by Ian Rosenwach 3.21.2011

In this post I’ll combine concepts from two books I read recently – “The Facebook Effect” (review here) by David Kirkpatrick, and “The Master Switch” by Tim Wu. In “The Master Switch” (review here) Wu mentions Facebook three times, each in passing.  He doesn’t choose to go into how the FB phenomena will impact how […]

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