The importance of fonts in Web Design

by Ian Rosenwach on 7.24.2009

A Bubbling Font of Creativity – Forward.com:

I have a thing for fonts.  They communicate far more than a letter, but an emotion and feeling.  Certain fonts draw people in, certain fonts calm the nerves, while others make people playful.  All of this plays a role in web design.

– If you are a commerce site, choose fonts that make people want to buy

– If you are a content site, choose fonts that make people want to read

And so on.

How important do you think fonts are in text advertising?  Each text ad may have a certain font that is in line with either the advertiser brand or the intended action. A font-based text ad network may be just around the corner.

If you want more insight into fonts check out the great movie Helvetica.

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