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Akamai and Adobe – from technology companies to ad shops

by Ian Rosenwach 9.15.2009

Today’s announcement about Adobe’s acquisition of Analytics company Omniture for $1.8 billion was, for the most part, a surprise.  This deal actually reminds me of the Akamai acquisition last year of Behavioral Targeting company Acerno for $95 million. In both cases the more traditional software/technology companies are buying marketing data and analysis companies.   It’s a […]

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