by Ian Rosenwach
9.17.2013
It’s a go! Since Twitter announced their IPO, one of the main topics of discussion has been how well positioned they are to generate substantial revenue from mobile advertising. The relative weakness of Facebook’s mobile ad strategy caused grief for the company and their investors during their IPO and the following months. So, it’s no […]
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by Ian Rosenwach
2.21.2011
Today I read a small, interesting book called a Technique for Producing Ideas. It was recommended to me by one of my Columbia Professors. The book was written in 1965 by James Webb Young, an Advertising man. You get the sense this book was written during the “Mad Men” times. Advertising was an art. A […]
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