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Ian Rosenwach

Governing California deemed impossible

by Ian Rosenwach 7.22.2009

““I’m beginning to think it’s almost impossible to be a successful governor out there,” Pattison said. “There’s too many impediments.”” – The Take: California’s Budget Woes Offer Lessons for Washington – washingtonpost.com

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Attribution in Affiliate Marketing

by Ian Rosenwach 7.21.2009

Affiliate Window Blog » Affiliate Multi-attribution Model Discussed: This is a blog post from a UK affiliate network about attribution and the “last click wins” model of affiliate marketing.  This means that the site that the consumer last clicked through before completing an action (usually a purchase) gets 100% of the advertiser commission.  Attribution refers […]

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Business blogs and evangelism

by Ian Rosenwach 7.21.2009

Why business blogs should focus on cheerleaders, not lead-generation – Blog – Startups + Marketing + Geekery: Interesting post about how corporate blogs are best utilized to empower and strenghthen “cheerleaders” as opposed to generating leads.  Cheerleaders are your brand advocates – your most loyal, fierce customers.  They can have a big impact when provided with […]

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