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Ian Rosenwach

RSS revisited

by Ian Rosenwach 10.24.2013

Summary: Standard publishing formats are necessary on the web, but as consumer behavior and demands change, the keepers of those standard formats must change with it. In 2009 I wrote two posts with feedback about RSS (Really Simple Syndication) as a publishing medium. What’s happened since then? Is RSS dead? For whatever reason I was always […]

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Apple continues to expand the customer base

by Ian Rosenwach 10.22.2013

Today Apple announced that they are giving away new software for free, selling their computers at a slightly lower price point, and launching the new iPad Air. Tim Cook’s vision for Apple becomes more clear with every product launch: Keep product quality high and deliver incremental new technologies (so far) Experiment with lower prices and […]

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Map + Search Service

by Ian Rosenwach 10.18.2013

This is an idea for a map app that is focused on creating an optimized route for people that want to run multiple errands. The user could input search terms for things they want to get done, and the service finds the best route that accomplishes each of your goals. For example, you want to […]

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Marty Robbins’ El Paso and the Breaking Bad Finale

by Ian Rosenwach 10.1.2013

(ALERT: Breaking Bad finale spoilers below!!) First, hit play for the full experience. On September 23rd I tweeted my predication that the song El Paso would play a big role in the Breaking Bad finale. The title of the episode was “Felina”, and I recognized the name from the song El Paso. My familiarity with […]

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What I like about iTunes Radio

by Ian Rosenwach 9.23.2013

It’s no secret that artists don’t make the living they used to in the music business. The shift to digital content consumption changed everything; the chances for artists to earn a viable living as musicians are slimmer than ever. Streaming services like Spotify and Rdio provide a revenue-generating, legal framework for listeners to get unlimited access […]

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Twitter’s IPO and revenue from mobile advertising

by Ian Rosenwach 9.17.2013

It’s a go! Since Twitter announced their IPO, one of the main topics of discussion has been how well positioned they are to generate substantial revenue from mobile advertising. The relative weakness of Facebook’s mobile ad strategy caused grief for the company and their investors during their IPO and the following months. So, it’s no […]

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The new iPhones and segmentation

by Ian Rosenwach 9.10.2013

Today Apple announced the iPhone 5S and 5C. What I’m going to hypothesize here is that these phones are made for different types of customers. The 5S is for the loyalists; people that will happily pay up for the latest phone. The 5C is different – the goal is to make the iPhone accessible to […]

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Product marketing – how is it different?

by Ian Rosenwach 9.5.2013

If you type “what is product marketing” into Google, this is the Google-supplied definition (borrowed from Wikipedia) – Product marketing deals with the first of the “7P”‘s of marketing, which are Product, Pricing, Place, and Promotion, Packaging, Positioning & People. In this post I’m going to try to explain my point of view on what […]

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App discovery – when will app search evolve?

by Ian Rosenwach 8.16.2013

Ben Evans has a good post on the history of content discovery on the web and the implications for app discovery. I want to talk specifically about discovery through search, and why search isn’t as effective as it could be for app discovery. Inputting a keyword requires the user to have at a sense of […]

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Exposed file systems in the Post-PC OS. Is it worth it?

by Ian Rosenwach 2.25.2013

Jean-Louis Gassee has an interesting article in his Monday Note about the tradeoffs in exposing file systems in an operations system. This essentially means giving users access to view, edit, and delete individual files. We’ve all dealt with the notion of file extensions, file names, folders, having the ability to modify any of these from Windows. As we […]

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