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Ian Rosenwach

The Appeal of Chatroulette

by Ian Rosenwach 2.14.2010

I first heard about Chatroulette in New York Magazine.  Yesterday the New York Times got the founder, Andrey Ternovskiy, to talk about the site.  He’s a kid having fun.  Fred Wilson wants to meet him. Chatroulette may not be here to stay, but it means something and point to how to attract users on the […]

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Malcolm Gladwell and France’s take on Business Heros

by Ian Rosenwach 1.16.2010

In this month’s New Yorker, Malcolm Gladwell has a piece entitled “The Sure Thing” (digital subscription required) about entrepreneurs and risk.  Gladwell builds on a recent book by a couple French scholars called “From Predators to Risk: Exposing the Myth of the Business Hero” (only in France, how un-Ayn Rand of them). According to Gladwell, […]

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RSS should be “unbundled”

by Ian Rosenwach 11.25.2009

Why, as a web Publisher, why can I not easily send an update to my RSS subscribers without publishing a new post? Let’s say I have 700 RSS subscribers, and this is the primary way that people read my content.  Would Publishers find it valuable to be able to send a direct message to these […]

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History Repeats Itself – Google is the Microsoft of Mobile Computing

by Ian Rosenwach 11.2.2009

History is repeating itself in the mobile marketplace. Some of the companies have changed, but the business strategies and even a few of the players are still the same. In looking back to how the PC market developed, Microsoft took an open approach. They licensed their OS to lots of hardware makers and said “you […]

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Companies with Soul

by Ian Rosenwach 10.29.2009

Can a Company have soul? We all have certain perceptions about products or services we use.  Some of them have a certain ‘glow’ about them.  Perhaps it’s because they are doing something different, something that touches our core and reminds us of something real. What does it mean for a Company to have soul?  First […]

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Twitter, TV, and Content Filters

by Ian Rosenwach 9.27.2009

What if instead of the channels you see on TV, everyone in the world had a camera and a channel?  You could select a person’s channel and then watch their videos. When you turn on your TV, you would see the channels of people you like. In reality we have TV networks that act as […]

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Akamai and Adobe – from technology companies to ad shops

by Ian Rosenwach 9.15.2009

Today’s announcement about Adobe’s acquisition of Analytics company Omniture for $1.8 billion was, for the most part, a surprise.  This deal actually reminds me of the Akamai acquisition last year of Behavioral Targeting company Acerno for $95 million. In both cases the more traditional software/technology companies are buying marketing data and analysis companies.   It’s a […]

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Changing CPC payouts on ad networks based on traffic “quality”

by Ian Rosenwach 9.13.2009

eBay and Yahoo have both recently changed how they pay the Publishers in their ad networks.  The eBay Partner Network was a CPA-based affiliate network, up to this point.  Their communications both talk about payout being based on the “quality” of the publishers traffic.  Quality as determined by their algorithms.  TechCrunch writes up the Yahoo […]

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RSS has the potential to be the worlds biggest micro-content social network

by Ian Rosenwach 9.10.2009

Twitter, Facebook, and other micro-content social networks have a lot in common with RSS. You subscribe to content, be it a friend, Publisher, or a Twitter account. You read it all in a single place. You can unsubscribe. The content comes in snippets. RSS has been around for a while, but maybe we’re missing something. […]

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Google Latitude, the iPhone, and Apple’s values

by Ian Rosenwach 9.10.2009

I’ve just started using Google Latitude for iPhone more.  But there’s a problem I knew about but hadn’t experienced. My friends who have Blackberries have their location constantly updated on the phone.  I have to actually navigate to the Latitude website in Safari for my location to be updated! This is because Apple does not […]

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