by Ian Rosenwach
9.16.2015
Summary: If universal search for Apple TV is widely adopted there are implications for viewer behavior as well as media companies and their Apple TV content apps. They may no longer play the role of gatekeeper, and instead need to focus on the user experience and structuring data to appear high in Apple TV search results. There […]
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by Ian Rosenwach
5.6.2014
Twitter has had a lot of explaining to do of late. They need to onboard and activate new users while keeping existing users happy. They have to help Wall Street and the media understand Twitter’s business. Last but not least, they have to ensure advertisers see the value in Twitter as an ad platform. How is […]
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