I recently started a newsletter using Nuzzel and have found it to be one of the most well thought-out curation platforms out there. As a news junkie now I can curate my own daily newsletter instead of sharing links throughout the day using different mediums.

For Curators – Nuzzel Newsletters

Nuzzel Newsletters are a new product from Nuzzel which enables people to curate their own daily newsletter. You can read more about the thinking behind Nuzzel newsletters in this blog post and see an example of my newsletter here.

My favorite part of the newsletter is how easy it is to add stories. For the most part I use the iOS extension (see screenshot) and Chrome bookmarklet. As a heavy Instapaper user I’m already comfortable with saving articles for later using my phone and the browser. Adding stories to my Nuzzle newsletter is a natural extension of that behavior.

Add to NuzzelThere’s also ample room for editorial content. You get to name each newsletter, add a summary, and can comment on any story. Very nice!

For Content Consumers

Twitter is a firehose and it works well as a living stream of real-time content. But if you’re the type of content consumer that doesn’t have the time to sort through a flood of tweets a well-curated Nuzzel newsletter is like a drink of water in the desert.

A big question is how you could discover the newsletter(s) that are right for you. The onus is on the newsletter creator to acquire subscribers. Nuzzel provides tools to import contacts and promote your newsletter on social platforms, but if you don’t have a large pre-existing network subscriber acquisition can be a slog.

If you ask me, this is the biggest challenge for Nuzzel newsletters – how do they create the network of curator/consumer connections that Twitter has? That’s a moat that’s not easily replaceable.

Integrating with a Read Later Service?

My one wish is for Nuzzel to combine in a smart way with Instapaper or another read later app. It would be cool if I could add to Instapaper and my Nuzzel newsletter at the same time. And if my Instapaper highlights became Nuzzel comments, and so on.

In summary, Nuzzel Newsletters provide me with an outlet that I’ve wanted for a long time! You can subscribe to my newsletter here.


The Impact of Apple TV Universal Search on Content Apps

by Ian Rosenwach 9.16.2015

Summary: If universal search for Apple TV is widely adopted there are implications for viewer behavior as well as media companies and their Apple TV content apps. They may no longer play the role of gatekeeper, and instead need to focus on the user experience and structuring data to appear high in Apple TV search results. There […]

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Curation, Algorithms, and Having a Point of View

by Ian Rosenwach 6.26.2015

With the emergence of Apple Beats 1 Radio, Apple News, Facebook Instant Articles, Twitter’s Lightning, and Instagram’s new Explore feature, content and curation are all the rage in big tech. Ben Thompson sums it up nicely on Stratechery in a post entitled Curations And Algorithms – It’s possible that algorithms will one day be superior to humans […]

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Apple News Format and the Custom News Feed

by Ian Rosenwach 6.8.2015

RSS will always hold special place in my heart. The first two web products I built were RSSColumns; an RSS feed aggregator with 1-click RSS subscriptions for your Google Reader or My Yahoo! pages, and a mobile RSS feed aggregator and syndicator called WordTube. (Warning: the sites do not meet modern design standards.) Today Apple announced Apple News Format, a […]

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2014 Predictions Revisited

by Ian Rosenwach 12.24.2014

It’s prediction season! 2015 predictions coming soon, but first I’ll revisit my 2014 predictions and see how I did. Here are my 2014 predictions and my self-assigned grade for each. 1 – A Big Year for Female Leaders I predicted that a female would be named CEO of a large company and generally women would rise […]

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Technology + Fashion = Social Utility

by Ian Rosenwach 10.9.2014

We’re only in the beginning of the convergence of fashion and technology. What will the future look like? (My) Definitions Fashion is how we express ourselves to the outside world. Technology is using tools to improve the quality of life. Technology becomes a utility when paired with fashion. Since many of the utilities in our […]

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Only Apple

by Ian Rosenwach 9.11.2014

Now I know what “Only Apple” means. After reading more about the Apple Watch late last night 1, it became clear to me that only Apple could launch the products services they can at the scale they can. Below are some of the elements that, when combined, make Apple the only Company that can accomplish what they […]

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How to Save Mankind

by Ian Rosenwach 8.28.2014

“press 1 for billing.” “press 2 for technical help.” “press 3 for sales.” “press 6 to speak to an operator.” Stop the madness. Someone, please, make a touchscreen, smartphone-focused customer service app. It would look like this – You get the idea. Why do people have to wait to hear what option each # on the […]

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E-Commerce and the Internet of Things

by Ian Rosenwach 8.3.2014

On Friday ReadWriteWeb offered up the below quote from eBay’s VP of innovation – Steve Yankovich, eBay’s VP of innovation and new ventures, sees the future of mobile commerce as various shopping interfaces that will be woven effortlessly throughout daily life—shoppable screens at the airport, at a bar table, at a mall. He heads up the company’s Zero Effort Commerce initiative, […]

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Apple/Beats – 2 premium brands are better than 1

by Ian Rosenwach 5.12.2014

Apple faced a problem – how could they reach new customers without tarnishing the Apple brand, which commands a huge premium that has driven Apple’s growth? Answer #1: Launch a cheaper, more colorful iPhone! Call it the iPhone 5c. Give people different color cases to let them express themselves and personalize Apple devices more than ever […]

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