From the category archives:


Have knowledge? Forget it.

by Ian Rosenwach 10.24.2013

Summary: The ability to free yourself from what you’ve been taught is a critical ingredient in creative success, in art as well as in business You’ve got to learn your instrument. Then, you practice, practice, practice. And then, when you finally get up there on the bandstand, forget all that and just wail. – Charlie Parker […]

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Apple continues to expand the customer base

by Ian Rosenwach 10.22.2013

Today Apple announced that they are giving away new software for free, selling their computers at a slightly lower price point, and launching the new iPad Air. Tim Cook’s vision for Apple becomes more clear with every product launch: Keep product quality high and deliver incremental new technologies (so far) Experiment with lower prices and […]

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What I like about iTunes Radio

by Ian Rosenwach 9.23.2013

It’s no secret that artists don’t make the living they used to in the music business. The shift to digital content consumption changed everything; the chances for artists to earn a viable living as musicians are slimmer than ever. Streaming services like Spotify and Rdio provide a revenue-generating, legal framework for listeners to get unlimited access […]

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The new iPhones and segmentation

by Ian Rosenwach 9.10.2013

Today Apple announced the iPhone 5S and 5C. What I’m going to hypothesize here is that these phones are made for different types of customers.  The 5S is for the loyalists; people that will happily pay up for the latest phone.  The 5C is different – the goal is to make the iPhone accessible to […]

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Lessons from Steve Jobs

by Ian Rosenwach 8.24.2011

Steve Jobs means a lot of things to a lot of people.  I thought I’d write down a few themes which I think he personifies. There’s a lot to say and plenty of people saying it! Here’s my .02 – Inspiring Leadership Scales – Steve gives Apple a soul.  I’ve visited the Apple campus and […]

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Unleashing Creativity: A Technique for Producing Ideas

by Ian Rosenwach 2.21.2011

Today I read a small, interesting book called a Technique for Producing Ideas.  It was recommended to me by one of my Columbia Professors.  The book was written in 1965 by James Webb Young, an Advertising man.  You get the sense this book was written during the “Mad Men” times.  Advertising was an art.  A […]

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What to look for when the iPad launches

by Ian Rosenwach 3.28.2010

The iPad is coming on April 3rd and with that, thousands of journalists looking for an angle. Daniel Lyons has a gushing piece in Newsweek about the iPad.  According to Mr. Lyons, it’s another irresistible Apple product that will change the consumption of content and computing as we know it.  He was one of the […]

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The importance of fonts in Web Design

by Ian Rosenwach 7.24.2009

A Bubbling Font of Creativity – I have a thing for fonts.  They communicate far more than a letter, but an emotion and feeling.  Certain fonts draw people in, certain fonts calm the nerves, while others make people playful.  All of this plays a role in web design. – If you are a commerce […]

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