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Ian Rosenwach

10 Years is a Lifetime in Search

by Ian Rosenwach 7.29.2009

The Yahoo-Microsoft deal is finally sealed.  The first part that jumped out at me is the 10 year agreement. 10 years is a LIFETIME in search.  The market is going to change, and this partnership does not guarantee a long-term, formidable Google competitor. If Yahoo and MSFT don’t enhance their core product to improve the […]

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IBM acquisition of SPSS – catching up to the Web-based World

by Ian Rosenwach 7.28.2009

Yesterday IBM acuired SPSS for $1.2 billion.  SPSS is in the business of analyzing large amount of data and building models that look at the data in ways useful to a business.  IBM is smart to start providing tools and services to power the web-based world. Software like SPSS will become more valuable as we […]

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Running in Place

by Ian Rosenwach 7.28.2009

“…Nelson Mandela (a cross-country runner who still jogged seven miles a day in place in his cell)” From BBC NEWS | UK | Magazine | To live is to jog It’s inspiring to hear that Nelson Mandela did not let his prison cell contain him.  He ran in place every day.  Everyone should think about how […]

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Steve Jobs on Apple’s core value

by Ian Rosenwach 7.26.2009

Steve Jobs on Apple’s core value – “We believe that people with passion can change the world for the better”

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construction site in Williamsburg BK

by Ian Rosenwach 7.25.2009

construction site in Williamsburg BK

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Another reason why Amazon won’t commission on sales from shortened URL’s

by Ian Rosenwach 7.24.2009

There’s a post on Search Engine Journal about a new Amazon policy of not paying out commission to Amazon Associates who drive a referral (sale) using a “shortened” URL. The post focuses a lot on implications to social media marketing, but it may be about something different – PageRank and natural search. Amazon leverages it’s […]

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The importance of fonts in Web Design

by Ian Rosenwach 7.24.2009

A Bubbling Font of Creativity – Forward.com: I have a thing for fonts.  They communicate far more than a letter, but an emotion and feeling.  Certain fonts draw people in, certain fonts calm the nerves, while others make people playful.  All of this plays a role in web design. – If you are a commerce […]

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First signs of Apple Google rift

by Ian Rosenwach 7.23.2009

“Unfortunately, since there is no mechanism for applications to run in the background on iPhone (which applies to browser-based web apps as well), we’re not able to provide continuous background location updates in the same way that we can for Latitude users on Android, Blackberry, Symbian and Window Mobile.” – Official Google Mobile Blog: Google […]

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Inside AdWords: Conversion Optimizer is now available to more campaigns

by Ian Rosenwach 7.22.2009

Inside AdWords: Conversion Optimizer is now available to more campaigns: Speaking about the need to own the entire consumer journey- Conversion Optimizer is an attempt by Google to integrate with advertisers to gain conversion data.  It also helps advertisers more efficiently spend their advertising dollars by automatically adjusting their CPC bids based on conversion history. […]

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Amazon to Acquire Zappos.com for $847 Million – Bits Blog – NYTimes.com

by Ian Rosenwach 7.22.2009

Amazon to Acquire Zappos.com for $847 Million – Bits Blog – NYTimes.com: Big news in the e-commerce world.  Zappos was always great at humanizing their brand and being very customer-focused.  That philisophy is in sync with some of Amazon’s core beliefs, and I don’t doubt it played a major role in the acquisition.  That, plus […]

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