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Ian Rosenwach

Unleashing Creativity: A Technique for Producing Ideas

by Ian Rosenwach 2.21.2011

Today I read a small, interesting book called a Technique for Producing Ideas.  It was recommended to me by one of my Columbia Professors.  The book was written in 1965 by James Webb Young, an Advertising man.  You get the sense this book was written during the “Mad Men” times.  Advertising was an art.  A […]

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The Content Subscription Wars

by Ian Rosenwach 2.16.2011

This week both Apple and Google announced new Content Subscription Platforms for Publishers.  Google calls their One Pass while Apple’s runs within the App Store.   Google Checkout powers the payment component of One Pass. This will be an uphill fight for Google, for at least two big reasons: I don’t know exact numbers, but expect […]

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Why Sharing Matters

by Ian Rosenwach 1.30.2011

I’ve been familiar with GetGlue for a while but haven’t been compelled to sign up.  For those of you that haven’t heard, GetGlue lets user check in to various activities, like watching a movie or sporting event. Today, I took the plunge. In this post I’ll tell you what compelled me to join GetGlue, and […]

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Subscribing to apps on the Apple TV

by Ian Rosenwach 1.15.2011

I’ve been using Netflix Instant lately, streamed through the Apple TV.  This gets me thinking about the best model for streaming digital content to the TV. One path the market could take is using the same app-based ecosystem Apple has encouraged on their other platforms. What if there was an app store for Apple TV? […]

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Empowering Local Businesses to Be Online

by Ian Rosenwach 12.26.2010

There’s been a lot of buzz about web companies targeting the local market in the 2nd half of 2010, and I think the key theme for 2011 will be local and mobile, as the two are interwoven.  This post is on local. Imagine the typical local merchant – small specialty shops, dry cleaners, dentists, restaurant […]

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Thoughts on Apple TV

by Ian Rosenwach 12.23.2010

I’ve had my Apple TV for about a month and thought I’d post a few thoughts. Netflix – after seeing streaming Netflix on the Wii, I wanted to be able to do the same.  This was a big reason for going with the Apple TV.   It’s been great, but a problem is content breadth.  I’ve […]

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Book Review: How the Web Was Won

by Ian Rosenwach 6.4.2010

In “How the Web Was Won”, Paul Andrews writes about Microsoft circa 1991-1995, as it was becoming clear that Internet connectivity was going to change the way people use computers. Andrews’ angle is that Bill Gates and Microsoft were successful in making Microsoft more of an Internet-focused company.  I think the jury is still out […]

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Product leadership and listening to customers

by Ian Rosenwach 5.17.2010

A recent article on TechCrunch about Digg and the role of “fanatical users” brings up the issue of customer responsiveness and product strategy.  Arrington thinks that Digg, and specifically Kevin Rose, are captives to their hardcore users and in doing so have sacrificed larger markets.  He compares Digg to Facebook, who he admires for sticking […]

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What to look for when the iPad launches

by Ian Rosenwach 3.28.2010

The iPad is coming on April 3rd and with that, thousands of journalists looking for an angle. Daniel Lyons has a gushing piece in Newsweek about the iPad.  According to Mr. Lyons, it’s another irresistible Apple product that will change the consumption of content and computing as we know it.  He was one of the […]

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Book Review: Odyssey – Pepsi To Apple, by John Sculley

by Ian Rosenwach 3.4.2010

In Odyssey, Pepsi to Apple, John Sculley tells his story of working at Pepsi and then as President at Apple. Sculley was at Apple from 1983 – 1993 as CEO.  The book was written in 1988 while Sculley was still Apple CEO. There is one good reason to read this book and that is to […]

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